Best Match considers the Score and Boost values for products :to appropriately display results in an order that accounts for the relevancy of an items and any boost or bury rules that have been applied to the rule.
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Score value - This considers the fields that are marked as queryable:The score value is based on the fields that have been labeled as "queryable" and returns a number that reflects how well the item matched the searched term in these fields.
The Boost value - This is based on Boost Rules that you've have been configured within the dashboard. When multiple rules are affecting the same item, the boost/bury scores will be averaged.
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