In this article you will find:
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Conversion Tracking Summary
In this report, you can view the Conversion conversion triggered from the search results for a defined date range. Depending on your website, conversions can be defined as sales, accessing certain websites, or utilizing a service. This helps show that particular search terms are returning useful and valid results that lead to more use of your site, increased sales, and increase interaction with the consumer.
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Navigating to the Conversion Tracking Summary Home Page
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1.To navigate to the Conversion Tracking Summary Home Page, click on "Reports" from the top navigation.
2. Click on the "Conversion Tracking Summary" from the Reports Home Page or on the left navigation menu, click on "Conversion Tracking Summary".
Running a Conversion Report
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- After navigating to the reports page,
- You can either select " Conversion Tracking Summary" from the left navigation or select it from the Reports Home Page. Either link will take you to the Conversion Tracking Summary Report page.
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Customizing the Conversion Tracking Summary Report
- Date Range: select a date range of when to pull the data. There are several popular options included in the drop-down. Additionally, you can select the option for "other" and then specify a customized date campaign. This last option is helpful for creating reports organized around time sensitive campaigns.
- Keyword: Enter a keyword (or keywords separated by commas) to display conversion data for particular keywords.
- Refresh: Clicking the "Refresh" button will cause the display of the reports to change according to your newest specifications.
- Click the "Export" button to Export: To export the report . Click to an excel document, click on the "Download Report" link to export the report into an Excel file.
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- Click "Clear" to set the "Date Range" back to the default value, "Last Week" and the Keyword field to blank.
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- Export" button.
- Clear: The "Clear" button will delete any changes for the report that you have made and return all inputs to their defaults.
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Understanding Your Results
This comprehensive report will show the relationship between the keyword that was searched for, their count, and the number of orders placed in the same session as the keyword was searched. It also helps tracking conversion results based on searches conducted. The total order amount is divided between the words searched in a session.
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If 3 keywords searched in single session and an order is placed for $120. All 3 keywords will be in the conversion summary list with an order value of $40. |
Keyword - terms that have been used for searches in sessions where a purchase was made
Count - the number of times the keyword was used
# of Orders - the number of orders placed in the same session as the keyword was searched
Total [$] - total amount of all the orders placed in sessions when the keyword was searched
Avg. Order [$] - Total[$] divided by # of Orders - reflects the average order amount assigned to the keyword
Conversion [%] - # of Orders divided by Count - reflects the percent of sessions that resulted in a sale when searching the keyword
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