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Using Visitor Targets in Merchandising Video Tutorial
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Using Visitor Targets in Merchandising
Visitor Targets allow you to group traffic by various characteristics, such as browser type and region. Once created, you can add the targets as specified conditions to any campaign. This guide will show you how to edit an existing campaign to specify visitor target conditions to trigger the campaigns that you select.
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Navigating to the Campaigns Administration Page
1) In order to edit a banner campaign, click on the "Workbench" tab located at the top of the page.
2) Next, click on "Merchandising" from the left navigation menu and select "Campaigns" from the list of sub-categories.
3) Finally, click on the pencil icon located next to the campaign that you would like to edit.
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Creating the Banner Display Trigger
When you arrive on the Edit Banner Campaign page, scroll down to the Banner Display Trigger.
1) Next, select "Any" or "All" from the drop-down.
2) Then, click on the "Add Condition" button in order to start building your condition.
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Building the Visitor Target Condition
1) In order to build a condition around a visitor target, click on the condition type drop-down and select "Visitor Target".
2) After you select the condition type, you will be asked to choose from a list of operators. An operator defines how the condition type should be treated once it has been detected. Typically, you will choose whether to include or exclude the type detected from the condition. For example, if your condition specifies a state, then the operator will indicate whether traffic from that state will or will not trigger the Visitor Target.
3) Finally, type the name of the Visitor Target you've previously created into the text box. As you type, matching names should appear below the box. Click on the one that corresponds with the Visitor Target you want to select.
4) After you have defined these three components, you should be able to confirm the addition of your visitor target. Review this section before you save the changes to your banner. Finally, click the "Save" button to save the new visitor target condition.
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Confirming the Addition of the Visitor Target Condition
Once you have saved the condition, you will be returned to the home page. You can then mouse over the "Information" icon to confirm the addition of your new Visitor Target rule.
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