These machine learning tools leverage user behavior data that has been accumulated in Hawksearch through Event Tracking. These tools use a rolling, 30-day history of tracked events.
Learning Search Multiplier
The Learning Search Multiplier /Popularity boost is based on click tracking for up to the previous 30 days (this is the system default, but it can be changed in the client system parameters). Each click on a product is saving the absolute position of the item in search results (if a product is on the second page, and it's position in the results was 2 and there are 12 items per page, the absolute will be 14) and the number of results from the current search. For Popularity boost, only items with the number of results >5 and absolute >3 are taken into account.
is a way to boost popular items. The way the popularity filter is calculated is based on the number of times a particular item was clicked on across keyword searches and the position that the item displayed on the page at the time it was clicked on.
Boost for Recommended Items
The boost for recommended items uses the Personalized Strategy. If there are any products that overlap between the items detected by the strategy and items in the results, those items will be boosted.
Orders Multiplier
The Orders Multiplier can be used to boost items that are purchased the most. It adds a boost for items that are frequently bought. This multiplier works with sales data, based on a rolling, 30-day history, which will help pushing recently sold products toward the top of your search results.
Add2Carts Multiplier
The Add2Carts Multiplier can be use to boost items that are often added to carts by the users. It adds a boost for items that are frequently added to the cart.
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