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To utilize features such as Visitor Targets, a User Profile is retrieved. Geolocation data based on visitor’s IP and other custom profile information are saved.  

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2.  Load and Cache Global and Conditional Boost Rules

All active Workbench rules related to adjusting relevance ranking are retrieved.

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3.  Load and Cache Personalization Insights

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Visibility Rules in the Workbench filter which records would be excluded from the results.

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5.  Perform Search

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         Words that should be ignored are retrieved.         Image Removed

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    b.  Load and Cache Synonyms

         The Synonym list from Workbench is loaded.

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    c.  Load and Cache Spelling Override entries

        The Spelling Override list from Workbench is loaded.         Image Removed

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    d.  Load and Cache Learning Intelligence

         Intelligence from the Learning Search feature is loaded.

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    e.  Execute Search

         i.  Tokenization

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              A score is assigned to each result, based on the searchable fields (i.e. marked as queried within the dashboard): 

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    Based on the relevancy within these searchable fields, Hawk assigns a Score value to each result:

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         Relevant spell correction and Did You Mean options are retrieved.

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    g.  Load Best Fragment for Each Search Result Row

         The field that is enabled for Best Fragment is retrieved. This setting generally applies to content/description fields. Also, note that only one field can be enabled for Best Fragment.

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         Enabling a field for Best Fragment allows Hawk to extract the snippet of text that contains the most matches, and also highlight the matching contents in the results:

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    h.  Load Facets

         Relevant facets based on the search results are retrieved. In the example below, searching for "jackets" returns the relevant facets:

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If the input triggers a Redirect Rule, the value will be returned.

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8.  Process Merchandising Rules

Merchandising Rules that are triggered and relevant for the search query are returned.

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9.  Process Tracking Data

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