In this article you will find:

Conversion Tracking Summary

In this report, you can view the conversion triggered from the search results for a defined date range. Depending on your website, conversions can be defined as sales, accessing certain websites, or utilizing a service. This helps show that particular search terms are returning useful and valid results that lead to more use of your site, increased sales, and increase interaction with the consumer. 

Navigating to the Conversion Tracking Summary Home Page

1. After navigating to the reports page,
2. You can either select " Conversion Tracking Summary" from the left navigation or select it from the Reports Home Page. Either link will take you to the Conversion Tracking Summary Report page.

Customizing the Conversion Tracking Summary Report

1. Date Range: select a date range of when to pull the data. There are several popular options included in the drop-down. Additionally, you can select the option for "other" and then specify a customized date campaign. This last option is helpful for creating reports organized around time sensitive campaigns.
2. Keyword: Enter a keyword (or keywords separated by commas) to display conversion data for particular keywords. 
3. Refresh: Clicking the "Refresh" button will cause the display of the reports to change according to your newest specifications. 
4. Export: To export the report to an excel document, click on the "Export" button.
5. Clear: The "Clear" button will delete any changes for the report that you have made and return all inputs to their defaults. 

Understanding Your Results

This comprehensive report will show the relationship between the keyword that was searched for, their count, and the number of orders placed in the same session as the keyword was searched. It also helps tracking conversion results based on searches conducted.  The total order amount is divided between the words searched in a session.

 Keyword - terms that have been used for searches in sessions where a purchase was made

Count - the number of times the keyword was used

# of Orders - the number of orders placed in the same session as the keyword was searched

Total [$] - total amount of all the orders placed in sessions when the keyword was searched  

Avg. Order [$] - Total[$] divided by # of Orders - reflects the average order amount assigned to the keyword

Conversion [%] - # of Orders divided by Count - reflects the percent of sessions that resulted in a sale when searching the keyword