Landing Page Lost Opportunity Report

Owned by Joanna Giemzik
Last updated: Aug 28, 2023
2 min read

In this page you will find: 

Landing Page Lost Opportunity Report

Landing Page Lost Opportunity report allows you to easily see what landing pages have only a few items listed on that page. Directing users to a landing page with a low number of results might cause a negative customer experience and possible loss of sales. This report will also help you quickly uncover potential issues and see if you are missing some products on those pages. 

Also, Landing Page Lost Opportunity report shows a list of landing pages that are not visited often and might need to be reviewed.

Navigating to the Landing Page Lost Opportunity Report

  1. To navigate to the Landing Page Lost Opportunity page, click on "Reports" from the top navigation bar.
  2. Select "Landing Page Lost Opportunity" from the Landing Page Reports home page.
  3. Click "Landing Pages Reports" in the report type from the top sub-navigation bar. 

Customizing the Landing Page Lost Opportunity Report

  1. Name: select a name of a landing page.
  2. Create Date From: select a landing page creation date 'From' of when to pull the data.
  3. Create Date To: select a landing page creation date 'To' of when to pull the data.
  4. #of Current Products: select a current number of products on the landing page.
  5. Custom Url: select a URL of a landing page.
  6. Modify Date From: select a landing page modify date 'From' of when to pull the data.
  7. Modify Date To: select a landing page modify date 'To' of when to pull the data.
  8. Tags: select a list of tags associated with a landing page.


Understand Your Results

  1. Total number of page requests: summarized number of requests.
  2. Average number of products per page: average number of products on a landing page.
  3. Table
    1. Name: the name of the landing page
    2. Custom Url: this is the URL of the landing page
    3. Tags: the list of tags associated with that landing page.
    4. # of Requests: number of times this landing page was visited in a given time frame.
    5. # of Avg Products: average number of products loaded on this landing page.
    6. # of Current Products: current Number of products on the landing page