Event Tracking Implementation

Owned by Shreyas Kamath (Deactivated)
Last updated: Apr 03, 2021 by Shree Harsha Sridharamurthy (Unlicensed)
1 min read

Overview

In order to populate data in the Hawksearch Reports, and to leverage Personalized Search, it is CRITICAL to implement Tracking Integration. The Hawksearch Recommendation service also requires tracking events from a user on your website.

 

Event tracking helps gain key insight about merchandizing such as the most sought after products, searches resulting in high and low conversion, and many more. HawkSearch enables you to capture your users' search experience. This is achieved by tracking events such as the searches, the clicks made on the search results page, etc.


There are two ways to execute this integration

  • Directly calling the Hawksearch Tracking API

  • Leveraging the tracking functions from Hawksearch JavaScript


Please follow the links below for Technical documentation