Goal
This article describes how to configure Event Tracking in the Sitefinity connector and how it functions.
Prerequistie
Configured connector - Configure Hawksearch
Steps to configure Event Tracking
Open the backend of your Sitefinity instance and navigate to Administration → Settings → Advanced settings → Hawksearch (your-site-domain/Sitefinity/Administration/Settings/Advanced)
Find the Enable Hawksearch Event Tracking checkbox and click it
Find the TrackingURL and update it
Save the changes
Navigate to Pages and open the one with the Hawksearch widgets (your-site-domain/Sitefinity/adminapp/pages)
Open the widget designer of each widget
Inside each widget designer you should be able to see a list of Events to track
Choose the Events you want to track
Save the changes
The TrackingURL could be different depending on the environment you are in.
How it works
Each time one of the Events that you have selected in widgets designer occurs, a request is sent to the Hawksearch Tracking API. The request contains information about the event and the visitor that performed the action. This information is then used to populate data in the Hawksearch reports in order to leverage Personalized Search.
Furthermore the Hawksearch Recommendation service also makes use of the Event Tracking as it can display personalized content depending on the information gather from the tracking.
For more information visit the official Event Tracking documentation - Hawksearch - Events Tracking API