Event Tracking

Goal

This article describes how to configure Event Tracking in the Sitefinity connector and how it functions.

Prerequisites

Steps to configure Event Tracking

1. Open the backend of your Sitefinity instance and navigate to Administration → Settings → Advanced settings → Hawksearch (your-site-domain/Sitefinity/Administration/Settings/Advanced)

2. Find and select the Enable Hawksearch Event Tracking checkbox

3. Find the TrackingURL and update it

4. Save the changes

5. Navigate to Pages and open the one with the Hawksearch widgets (your-site-domain/Sitefinity/adminapp/pages)

6. Open the widget designer of each widget

7. Inside each widget designer, you should be able to see a list of Events to track

8. Choose the Events you would like to track

9. Save the changes

Open

How it works

Each time one of the Events that you have selected in widgets designer occurs, a request is sent to the Hawksearch Tracking API. The request contains information about the event and the visitor that performed the action. This information is then used to populate data in the Hawksearch reports in order to leverage the Personalized Search.

Furthermore, the Hawksearch Recommendation service also makes use of Event Tracking as it can display personalized content depending on the information gathered from the tracking.