Tracking Implementation

Owned by Shreyas Kamath (Deactivated)
Sep 15, 2020
1 min read

Hawksearch requires implementation of certain tracking events to be able to build the intelligence into the search algorithm and personalize the search results and provide recommendations. The tracking events are also used provide statistics to the user about the performance of

  • Search Keywords

  • Landing Pages

  • Recommendations

Tracking API

Events Tracking API Integration - preference is to use this approach

Tracking JS

Event Tracking Code - We also have a pure JS tracking library version. This should only be used in event of not being able to use the full API for implementation

Event Details

The events need to be implemented on all connectors for personalization of search results

All Platforms need to implement the following events

  • Page Load

  • Click

  • Search

  • Banner Click

  • Banner Impression

  • Autocomplete Click

For Ecommerce platforms the following events are mandatory to be implemented

  • Add 2 Cart

  • Event Sale

If the platform supports a rating tool then the following method must be implemented

  • Rate Event

If the site has the Hawksearch Recommendations implemented

  • Recommendation Click Event

If the platform supports user login then the following must be implemented

  • Tracking Member Logins

 

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