In this article you will find:

Searches with Poor Results

This report provides data about the keywords that the user is looking for and not finding results on the site. This is a very important report as it lets you know what related products users expect to see on your site and allows you to then tune your search results to handle scenarios where users are not finding any results.
The "0" results is extremely important to monitor on the report. As an example scenario, let's say you are an E-Commerce store and the only searchable part on the site is product data so you expect to see users on your site searching for product names, skus and brands but on reviewing this report you might end up seeing keywords in this report like below:

Shipping Policy
Return Policy
Order Status
Nutrition Information

This lets you know you that users are not only searching in the search keyword box to get to products but they are also looking to get quickly to pages on the site that relate to shopping experience. In this case seeing the "0" results or "No results are found" message might be extremely frustrating to the user and might create a negative impact on their shopping experience. Using this report you can remedy the user experience by setting up redirect rules for those specific keywords allowing them to quickly get to the corresponding pages on the site.
The other scenarios help you in checking for keywords that are returning lesser results on the site. So these are not necessarily "0" result keywords. This will allow you to confirm if the results are accurate for those keywords and you can verify if you can increase the results for those terms by adding synonyms or expand your product line offering to add additional data.

Navigating to the Searches with Poor Results Report

To navigate to the Searches with Poor Results report page, click on "Reports" from the top navigation.
Next, you can either select "Searches with Poor Results" from the left navigation or select it from the Reports Home Page. Either link will take you to the Searches with Poor Results Home Page.

Customizing the Searches with Poor Results Report

Date Range: select a date range of when to pull the data. There are several popular options included in the drop-down. Additionally, you can select the option for "other" and then specify a customized date campaign. This last option is helpful for creating reports organized around time sensitive campaigns.
Color Theme: Style reports with different color schemes, making them more attractive and professional to your liking
"#" of Results: Determines the of number of results necessary to define the "poor result" threshold. Any query that returns that number or fewer search result will be a poor result.
Keyword: Enter a keyword (or keywords separated by commas) to display data for particular keywords.
Chart Type: select the "Chart Type" from the pull down menu. The function of each Chart Type is summarized below:
- Area Chart: functionally similar to a spline chart, but the area of the data is filled in with color.
- Bar Chart: provides you with a comparison of different factors displayed horizontally.
- Column Chart: provides you with a similar representation as the Bar Chart, only it is rendered vertically instead of horizontally.
- Line Chart: useful when looking at fluctuations in data over time and can help you make predictions about what trends may occur in the future.
- Spline Chart: functionally similar to a line chart, but the edges are smoother for an appealing visual effect
Width: Adjusting the width of the report, determines how wide your chart will be when it is rendered on the page.
Visitor Targets: Use the drop down menu to narrow the report to a particular visitor target.
Gap: Control the gap between the the bars or column. This determines how wide the bars or columns will be.
Height: Select a chart height from the preset values.

Additional Options

After you have made your selections to customize your report, you will have these additional options.

Refresh: Clicking the "Refresh" button will cause the display of the reports to change according to your newest specifications.
Export: To export the report to an excel document, click on the "Export" button.
Clear: The "Clear" button will delete any changes that you have made.
Add to Dashboard: Click this button to add a widget of this report to the Dashboard. You will have the options to add to any tabs that you have created on the Dashboard

Understanding Your Results

The Searches with Poor Results report provides Hawksearch users with information on the terms that website visitors searched for and returned poor results (low number of results). Knowing this information will help to further investigate your search settings and rules..

Keyword: term that was searched that returned 0 results (or number set in # of Results filter)
Count: number of times the keyword was searched